People love dogs. That's the general theme when advertiser's use our canine pals in their commercials.

But it goes even deeper. According to K9 Magazine's 'Dogs in Advertising' article, the dog is synonymous with the most desirable traits that, frankly, are often lacking in their bipedal owners.

People trust dogs not to lie to them.
People believe dogs have no ulterior motives.
People believe that if a dog gives you a 3-year warranty on your new motor, he'll honour it!

Any way, the German car giant VW has followed up on 2011's mega smash Superbowl ad with a barking symphony that has already seen more than 10m people view it online ahead of the NFL climax.

Here it is in all of its glory (warning: turn the sound up but cover your dog's ears).

VW 2012 Superbowl Commercial